Job DescriptionPrime Video is disrupting the traditional television and movie industry with a massive library of high-quality media and reliable digital delivery. Our services are engineered for high availability, maximum reach, and cost savings we can pass on to our customers. We enable the world to watch video instantly, from any device, whether on the road or from the comfort of a living room sofa. Today, we deliver Movies and TV shows to Windows and Mac PCs, portable devices, gaming consoles, smart phones, and smart TVs. We have historically operated in the US, Japan, UK, and Germany, and with our recent global launch in over 200 countries and territories, we aspire to grow -- a lot! The Global Consumer Engagement team within PV team builds product and technology solutions that drive activation and engagement of Prime Video customers across all our supported devices and growing global footprint. We obsess over finding effective, programmatic and scalable ways to reach customers via a broad portfolio of both in-app and out-of-app experiences, including push notifications, email, automatic ad placements, as well as a dedicated video-roll advertising channel. We increase our effectiveness by investing in leading edge machine learning techniques that learn about our customers' needs and match them with timely, relevant and personalized content recommendations. We seek visionary candidates to help define and own the roadmap and customer experiences that drive engagement with all the great content available on Prime Video and ultimately increase brand loyalty. We are looking for a smart, highly-motivated, results-oriented Sr. Product Marketing Manager to join the Engagement Automation team to onboard, scale, optimize, measure, report, and automate engagement initiatives across multiple channels \u2013 email, push notifications, Amazon.com, in-app engagements, paid social, etc. The successful candidate will leverage excellent editorial skills, proven CMS and HTML experience, keen design savvy, and detailed eye for data to develop, launch, test, and report on engagement automation campaigns across all areas and customer lifecycle of PV marketing. The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment\u2014while keeping senior stakeholders updated on your progress\u2014is critical to success in this position. You will have direct hands-on ownership as well as cross-functional coordination with global teams including Channel Marketing, Product Management, User Experience, Customer Service and Technology. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.
5-10 years of software product management, and/or business development experience, preferably in a fast-paced online environment.
Experience in defining, driving, and shipping mass market consumer software or services with a focus on the back-end technologies.
Passion for understanding customers and their behavior, particularly with regard to the digital video space.
Excellent cross-functional project management skills, written and verbal communication skills, and quantitative data analysis and critical-thinking skills.
BA/BS in Computer Science or related technical field or equivalent practical experience.
A passion for digital video/media.
7 years demonstrable experience in any marketing field
Writing and copyediting skills
Experience with Content Management Systems and ability to edit basic HTML and XML
Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
Project management and organization skills
Documentation skills and workflow management
MS Office, SharePoint
Bachelor's degree in an associated discipline
Website : http://www.amazon.com/
Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon in 1995, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. We operate sites in Canada, China, France, Germany, Italy, Japan, Spain and United Kingdom and maintain dozens of fulfillment centers around the world which encompass more than 26 million square feet.