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Senior Product Marketing Manager

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Burlington, MA

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Position Description:Product marketing at Unitrends is individually responsible for two of the 7P’s of marketing: product and price and is collaboratively responsible for the other P’s of marketing as well. Product marketing at Unitrends is also responsible for alliance marketing as well as being responsible for content creation.  Product marketing bridges the product management, marketing, and sales functions. Essential Tasks, Duties and Responsibilities: The Unitrends product marketing manager is responsible for proper messaging and positioning of Unitrends’ products and services.  As a Product Marketing Manager, you will develop content within the 7P’s of marketing. Regarding promotion, this position will have emphasis on building relationships and developing content and demonstrations for technology and go-to-market alliances. You'll conceive and develop innovative marketing programs that builds relationships with alliances and partners and drives demand for sales. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial.  In your role as a Product Marketing Manager you will be the expert in:Buyers - how they buy and their buying criteria and will transfer that knowledge to outbound marketing.Alliances – understanding partner motivations leveraging “fear and greed” to entice partners into joint go-to-market activities. Position Qualifications:A consuming passion to learn more about the data protection and storage space (existing understanding is a plus)Excellent written and oral communication skillsExcellent organizational and analytical skills with strong blend of business and technical abilities.BA/BS in software, business, or marketingIdeal candidate would have BE/BS preferred in computer engineering/science or related technical field with Masters in Business Administration or Marketing.Ideal candidate will have data protection, storage, and/or virtualization experience. Education and/or Experience:A four (4) year bachelor’s degree in Business Administration or Marketing or related field from an accredited college/institution and five years in software product marketing, which includes two (2) years in a field facing role or an equivalent combination of skills, knowledge, training and ability.Unitrends is an Equal Opportunity Employer and does not discriminate on the basis of race, ancestry, national origin, color, religion, gender, age, marital status, sexual orientation, disability, or veteran status.Upon conditional offer of employment, candidates are required to complete a criminal background check and drug test per Unitrends employment policy.

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Company Profile
Unitrends offers data protection appliances that provide the lowest total cost of ownership (TCO) in the industry in terms of protecting and restoring critical data and systems. Our family of disk-to-disk (D2D) data protection appliances provides unmatched backup and rapid recovery of lost systems, applications, and unstructured, and structured data as well as disaster recovery protection. Our on-premise Data Protection Units (DPUs) for local backups, our disk-to-disk-to-disk (D2D2D) rotational archiving appliances, and Data Protection Vaults (DPVs) for off-site data vaulting (replication) eliminate the need for multi-vendor software and hardware and coupled with our world-class customer support provides an integrated, simple, and elegant solution that is designed from the ground-up for small- and medium-sized enterprises. Unitrends was created from the ground-up to serve small and medium businesses. Our focus is on people that must have data protection that simply and elegantly works without having to constantly pay attention to the care and feeding of the underlying advanced technology. Our customers value the ability to retain data and restore it quickly, reliably, and on demand. Our customers value being able to grow their data protection incrementally without fork-lift upgrades. Our customers realize immediate and long-term operational cost by protecting heterogeneous platforms - whether it's Windows Server 2008 or Windows NT 3.5, whether it's a production server, or a sales rep's notebook, whether it's a SAN, NAS, or simply a directly-attached disk drive to a PC. Our customers demand to be dazzled by support.

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