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Job Details

Product Marketing Manager

Location
Boston, MA

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Profile

Product Marketing Manager
Job Locations
US-MA-Boston
Category
Product Marketing
Overview
LogMeIn is looking for an energetic Product Marketing Manager for our Customer Engagement and Support Business with hands-on experience converting key messages into compelling content for use by sales and marketing to engage target buyers through every stage of their journey. There is a transformation underway that will be changing the way every company interacts with their employees and customers. This transformation is being driven by the demands of the modern workforce, adoption of cloud applications, and the next generation of automation powered by Artificial Intelligence. LogMeIn’s Customer Engagement and Support Business is at the heart of this transformation and we are looking for the best and brightest to help lead this change.
Responsibilities
Shape our value proposition messaging into compelling sales prospecting tools and materials including product literature, client-facing presentations and other sales enablement curriculum for our market leading remote support products, Rescue and GoToAssist
Work hand-in-hand with demand gen marketing, product and field teams to define effective marketing initiatives and shape a compelling message about our right to win
Collaborate with other members of the marketing organization to provide appropriate messaging and assets utilized in marketing programs, such as search, display, content syndication, events/webinars.
Work with the broader Marketing organization to brief sales teams on marketing campaigns, key messages and assets for sales to utilize in their lead follow up
Manage Sales communications in partnership with the Training and Development team
Qualifications
Bachelor’s degree.
2-4 years of experience in product marketing, content marketing, sales support in the Software or High-Tech industry experience is highly preferred.
Prior experience in enterprise software marketing or contact center solutions preferred.
Excellent verbal and written communication and presentation skills needed.
Experience building impactful marketing collateral including brochures and killer presentations.
Proven ability to prioritize and multitask in fast-paced, dynamic environment.
Be a true go-getter, taking ownership of and executing projects to drive the business forward.
Strong attention to detail and professional manner with all levels of the organization a must.
About
LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.
OUR VALUES
Be Accountable
- even when no-one is looking
Thrive Together
- greatness comes from unlocking each other’s potential
Advance Confidently
- we find opportunity and act on it
Collaborate Openly
- our whole is greater than the sum of our parts
Engage Fearlessly
- we speak up and listen
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