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Product Marketing Manager Advanced Placement Honors Electives

Company name
McGraw-Hill Education.

Columbus, OH

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MHE hasan exceptional opportunity for a\u00a0 Product \u00a0 Marketing Manager, Advanced Placement, Honors & Electives \u00a0andis based in\u00a0 Columbus, Ohio or remotely. In this position, youwill be responsible for project management of the Advanced Placement, Honors& Electives portfolio through the development and execution of high-impactmarketing strategies that employ market research, customer segmentation, Voiceof the Customer, competitive positioning, market assessment, pricing, as wellas informing new product development across assigned product lines. As part of the ProductMarketing team, you will contribute to the work that represents the Voice ofthe Customer and be tasked with developing and executing the launch of newproducts and platforms, supporting high-visibility campaigns in several states,developing high-impact collateral, and contributing to the expansion of ourproduct and service offerings. The jobrequires an ability to manage multiple projects simultaneously on time and onbudget. Your contribution to the team includes: Collaboratewithin marketing, sales, and product development to bring the voice of thecustomer to everything you do Managetactics, resources, and schedules to ensure timely and flawless execution anddelivery working with across functional areas and with external agencies Review andtranslate insightful, comprehensive market research to understand the needs ofthe market and integrate them into our marketing strategies Write andedit copy, and manage creative production for content, promotional, and thoughtleadership assets including: print and online collateral, internal trainingmaterials and presentations, customer-facing product and market presentations,and sales enablement materials. Supportefforts to understand the competitive landscape and provide competitivedifferentiation through sales support and the development of marketingstrategies. What you\u2019ll need to be successful: The Product MarketingManager must be hands-on and detail-oriented, and able to deliver results in afast-paced environment. This person must have strong interpersonal,communication, and problem-solving skills. This individual will be a team player who is well versed in the details. Bachelor\u2019sDegree in Marketing, Business, or Communications 5 years ofexperience in Marketing Communication, Product Marketing, or related marketingor sales functions \u2013 educational publishing industry preferred. Experiencein segmentation, positioning, pricing, and new product development practicespreferred Confidentand willing to take risks and make smart decisions Strongability to influence at all levels within the organization Strategicthinker who puts the needs of the whole over their individual contribution Effectivecommunicator in both written and verbal forms Resultsoriented with a sense of urgency Desire tolearn, ask questions and challenge conventional thinking Always actswith the highest level of ethics and integrity Why work for McGraw-Hill Education? You\u2019ll have theopportunity to unlock your potential, both professional and personally. Click tolearn more! Business Unit:SE

Company info

McGraw-Hill Education.
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Company Profile
McGRAW-HILL EDUCATION AT A GLANCE McGraw-Hill Education partners around the world with students, educators, administrators and other professionals to deliver engaging, adaptive and personalized solutions that improve performance and results. We combine proven, research-based content with the best emerging digital technologies to guide assessment, teaching and learning to achieve the best possible outcome for students, instructors and institutions. McGraw-Hill Education employs more than 6,000 people in 44 countries and publishes in more than 60 languages.

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