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Senior Product Manager BD

Louisville, CO

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Senior Product Manager, BD
Posted Date 1 day ago(8/7/2018 10:26 AM)
Industry / Category
Product Manager/Marketing
Job ID
Career Level
Bard Medical Division
The Sr. Product Manager, is responsible for the strategic and tactical
implementation of the marketing programs to support the fast-paced
growth franchise of Targeted Temperature Management of BD.
Summary of Position with General Responsibilities
* Globally develops and implements product strategies to support a
growth rate of 500 basis points above market growth rate.
* Owns clinician relationship management and drives engagement and
voice of customer activities with clinicians to quantify business
opportunities of unmet clinical needs.
* Co-leads assigned product development teams and performs all
associated marketing responsibilities. Represents the needs of the
customers and the strategic vision to the team through launch and
post-market assessment.
* Develops and monitors sales tools and messaging that support the
value proposition of the TTM franchise.
* Provides operational support to ensure accurate forecasting,
product allocations and customer communications.
Essential Job Functions
* Develop expertise in the field of Targeted Temperature Management
- understand market segment potential, trends, and needs
* Manage all aspects of the product lifecycle including new product
* Maintain market share model and help develop strategies to
maintain BDs market leadership position
* Proactively identify and execute on sales support needs
* Monitor competitive and market activity to insightfully develop
and implement strategies to support our value proposition
* Develop and adjust forecasts with Sales leadership
* Conduct quantitative voice of customer events applying Bio design
* Define, develop and execute pricing strategies and programs to
optimize sales results and profitability
* Define 5-year sales plan for the segment
Basic Qualifications
* Strong interpersonal communication skills
* Analytical/Strategic thinking ability and mental agility
* Strong command of MS Office Suite. Outstanding Power Point skills
a must
* Excellent interpersonal communication skills with team members,
and ability to develop collegial relationships with physicians and
* Must possess a positive can-do attitude
* Extreme attention to detail
* Must have a strong work ethic; must be a self-starter with the
ability to work productively with minimal supervision
* Ability to write and execute a marketing plan
* Ability to travel
* Receptive to coaching and feedback
Education and/or Experience
* College degree (BA minimum) required, preferably in business
management or marketing
* MBA preferred
* Working in a sales-focused environment essential
* Experience with numerous product launches
* Experience analyzing business opportunities and making
recommendations to senior management.
* Experience leading project teams and product management and
developing marketing plans.
* Minimum five years experience in marketing/sales, preferably in
the field of medical devices
* Must have evidence of being a team player and working well with
Physical Demands
Employee may be required to sit, bend, stoop, use keyboard, see, talk
and hear. May occasionally lift objects up to 25 lbs. Reasonable
accommodations may be made to enable individuals with disabilities to
perform the essential functions.
Work Environment
This position works in a normal office environment. The noise level in
the work environment is quiet to moderate. Frequent travel is
required. #LI-CW1
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C. R. Bard, Inc. (NYSE: BCR) is a leading multinational developer,
manufacturer and marketer of innovative, life-enhancing medical
technologies in the fields of vascular, urology, oncology and surgical
specialty products, employing over 13,000 people around the world.
Founded in 1907, we pioneered many devices that are now the
cornerstones of modern healthcare.
We expect the highest levels of quality, integrity, service, and
innovation from our employees on the job and in the communities in
which we work and live. In return, we foster an environment where
individuals are treated with fairness and respect, and feel valued,
acknowledged and rewarded. Bard is a M/F, Disabled and Vet EEO/AA
Be Your Best at Bard and ultimately, you can have an impact on the
lives of people around the world.
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