Boston Scientific Corporation
Additional Locations: Purpose and Passion \u2022 Comprehensive Benefits \u2022 Life-Work Integration \u2022 Community \u2022 Career Growth At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we\u2019re solving some of the most important healthcare industry challenges. Together, we\u2019re one global team committed to making a difference in people\u2019s lives around the world. This is a place where you can find a career with meaningful purpose\u2014improving lives through your life\u2019s work. About the role: The Product Manager II, Channel (PMII, C) must have experience designing, developing and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support BSC Rhythm Management\u2019s (BSC RM) marketing objectives. The PM II, C defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Corporate Communications, Global Digital Marketing, Product Marketing, Clinical Communications, R&D, Legal and Regulatory. Additionally, the PMII, C must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. The PMII, C must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating and encouraging product adoption and usage within our core customer base. Your responsibilities include: Channel Plans: Creates comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target RM customers and end-users Establishes, builds and maintains key internal and external relationships, including cross functional teams, other franchises, sales, and opinion leaders to inform the plans and support the execution\/implementation Partners with Marketing Science, Communications and Programs, Global Marketing Analytics and Education Program Management, taking full advantage of their expertise to maximize product and project success Owns the execution of the multi-channel plans for the assigned topic area This will involve providing marketing direction to field sales and other strategic partners in order to successfully execute a comprehensive channel plan Plans and manages to an assigned budget Customer & Topic Insights: Leverages available and\/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including: demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs Identifies and stay intensely familiar with the RM KOLs, focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly Subject Matter Owner & Expert: Represents assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into RM editorial calendars for both social media and content marketing Responsible for topic-related content accuracy in all internal- and external-customer facing pieces and communications Content & Tactics: Works with various teams and stakeholders to strategize, source, create and approve multimedia content for channel plans\u00a0that supports RM business objectives Guides messaging theme identification and drives content development for all aspects of the channel plan Develops content and materials for healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives Metrics & Continuous Improvement: Collaborates with measurement teams and other stakeholders to create holistic campaign reports that provide actionable insights Evaluates and assesses key BSC RM competitors\u2019 topic-related in-market activities; devising and implementing recommendations that strive towards best-in-class channel plans in the RM space What we\u2019re looking for\u00a0in you: Basic Qualifications The successful candidate will have at least 3 years of B2B multi-channel program\/campaign design, development and oversight experience, preferably directly employed by \u2013 or at an agency supporting \u2013 highly regulated companies in the healthcare (emphasis on pharma\/medical device\/biotech) or financial industries Demonstrated ability to develop, execute and project manage fully-integrated, multi-channel plans that align with organizational goals Excellent communication and interpersonal skills Strong presentation development and delivery skills Demonstrated success supporting and\/or managing multiple complex projects simultaneously Ability to collaborate with and influence key stakeholders without direct authority BS required, preferably in marketing, communications or related field. Position requires ~30% travel (some international included) Preferred Qualifications MBA\u00a0
Boston Scientific Corporation
Website : http://www.bostonscientific.com
Our products and technologies are used to diagnose or treat a wide range of medical conditions, including heart, digestive, pulmonary, vascular, urological, women’s health, and chronic pain conditions. We continue to innovate in these areas and are extending our innovations into new geographies and high-growth adjacency markets.