Description: The Product Management job family has 5 defined Levels in it. The Product Management job function is responsible for all product management activities for an existing product line and/or product category. Responsibilities will include at the most senior levels, the development of an overall product, as well as managing the growth, maturity, & decline of a product post-launch which may include oversight of ongoing enhancements or extensions for an existing product line &/or line of business. Activities may also include the creation & management of a program or portfolio of products, a product line, & related services as appropriate. The Product Management job function is responsible for leading work throughout the product management process. This job function will capture & synthesize market data, including competitor & customer trends. The product &/or product line will also be managed to ensure that metrics are established (Examples of success metrics include, financial targets, membership targets, customer expectations, market requirements, internal performance metrics, etc.) & that the line of business & operational business targets are met or exceeded. Product enhancements are also identified & planned (as are product retirements). The Product Management function will ensure that the products brought to market meet customer (e.g., member, broker, consultant, purchaser, internal customers, etc.) needs & expectations. The product management role is responsible for leading cross-functional teams in a matrixed-management environment. The Product Manager may manage the resources and outputs of many generalist disciplines, from market research, product development, finance, product marketing, & systems implementation. The product management role partners closely w/ other functions such as compliance/regulatory, IT, strategy, sales, training, operations & administration etc. The Product Management job function is also responsible and accountable for leveraging the applicable components of the Product Development & Management Process (PDMP) & Comprehensive Delivery Process (CDP). The product management function will provide input on the PDMP process to ensure the process is current & aligned w/ what it takes to develop & manage products in the current environment.
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