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Job Details

Product Marketing Manager

Company name
iCIMS

Location
San Jose, CA

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Profile

Overview
TextRecruit
Responsibilities

Lead strategic marketing at the platform and product level. Dedicated to understanding the market and market needs/dynamics, with an emphasis on understanding the buyer of our solutions
Understand buyer\u2019s needs, alternatives, buying process, etc. in relation to the company\u2019s products
Follow and analyze market trends to position products and the platform
Analyze new use cases, scenarios, market segments, verticals, or geographies to be applied to the product roadmap
Translate technical details and features into benefits for the user
Optimize how TextRecruit markets and sells to our buyers
Collaborate with the Product team to understand the product strategy and effectively communicate the platform\u2019s value to the market to the right customer and user personas
Develop positioning, messaging, competitive differentiation, go-to-market strategy
Craft compelling messages across marketing channels (i.e. for landing pages, ad campaigns)
Create marketing collateral, coordinate analyst relations, generate customer references, lead engagement at trade shows
Sales and Marketing Enablement: Onboard and train Sales and Marketing teams to ensure they are educated, aligned, and have the resources they need to work efficiently to generate and close opportunities.
Onboarding - Platform, Company, and Industry Overview
Work cross-functionally with Product, Engineering, Sales, Marketing, Support, Finance to implement strategies
Evaluate and analyze performance from existing and prospective customers
Develop product marketing strategies (pricing, advertising, product launch)
Manages end-to-end customer experience for the product

Qualifications

Serious communication chops: past slide decks and writing samples are required
Ability to explain both complex technical concepts in a simple, linear, and holistic way and complex solution and business value concepts in a way developers understand
Bachelors Degree Required
2-3 years Experience Required
Knowledge of the HR/Recruiting Technology industry preferred

Company info

iCIMS
Website : http://www.icims.com

Company Profile

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