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Product Marketing Manager User Education

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Santa Monica, CA

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SUMMARY Hulu\u2019s seeking a Product Marketing Manager who will improve and enrich the overall Hulu product experience through user education. Our ideal candidate will be passionate about educating our customers on how to fully enjoy and experience the Hulu product portfolio. In this highly collaborative role, you\u2019ll work side-by-side with Product Managers and Marketing to create and execute instructive and informative content that will accelerate adoption of our products and features. You will have a clear understanding of our customers - their values, needs and pain points - and be their voice at the table. WHAT YOU\u2019LL DO Manage end to end process of content for customer education focused on both acquisition and retention efforts Develop and drive new execution processes: set up, creative development, submissions and approval activities Partner with relevant product stakeholders to learn about upcoming feature and function launches and to translate them into concise, customer-facing marketing content Develop strong, collaborative relationship with cross functional teams through asset co-creation and campaign results sharing Collaborate with channel and segment marketing teams to ensure timely asset creation or updates Monitor and analyze campaign results and provide insightful analysis to key stakeholders Provide input and recommendations on process improvements or campaign enhancements Utilize marketing insights to better understand our customers and industry, including competitive information to drive appropriate messaging, sales support and competitive positioning. Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy WHAT TO BRING 3-5 years of product marketing experience Excellent people skills to collaborate effectively with product management, marketing, partnerships, and customer service teams. Excellent project management skills with ability to balance multiple priorities and prioritize effectively Strong relationship management skills with ability to influence key partners Entrepreneurial, creative, organized, self-motivated with strong attention to detail *LI-JF1 Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

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Company Profile
Founded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBCUniversal, News Corporation, The Walt Disney Company, Providence Equity Partners and the Hulu team share in the ownership stake of the company.

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