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Job Details

Product Marketing Manager

Company name
CloudFlare, Inc.

Location
San Francisco, CA

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Profile

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today, Cloudflare runs one of the world’s largest distributed networks that powers more than 1.5 trillion page views each month across 7 million Internet properties. More than 10 percent of all global Internet requests flow through Cloudflare’s network. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Our customers range from Fortune 500 companies and nonprofits to small businesses and budding entrepreneurs. Every day, about 15,000 new customers sign up. We’re working to create a faster, more secure, and more reliable experience for anyone online and given the scale at which we operate, our mission is big. Our team is hard at work shaping the future of the Internet by solving some of its toughest challenges. Come join us.

About the Department

Marketing builds awareness by sharing stories about how using Cloudflare can make a positive impact for customers and prospects. This spans stories across all channels of customer communication: our website, blog, emails, social media, events, ads, etc. We respect the inbox (no spammers!) We tell technical stories. And we see and shape the beauty of a networking story.

Responsibilities

Cloudflare is building a world class product marketing team, and is adding a product marketing manager that can tell the story of why application performance matters. Based on a deep understanding of our customers and the market, you will define product messaging, create and execute on go-to-market plans for Cloudflares self-serve and enterprise market segment, and drive growth through product launches and campaigns.

Conduct regular customer interviews to assist with building product messaging

Engage customers to participate in our reference program and author customer case studies

Conduct market research to validate product launch messaging and positioning

Identify the key buying personas and market segments that should be targeted for new products

Competitive research to support a product launch

Identify and create content that is required throughout the buyer’s journey

Partner with demand generation to create campaigns that support the goals and targets for each product

Create the internal and external facing sales kit to reach mid market and enterprise customers

Enable existing and new field resources on how to effectively position and sell Cloudflare services

Support analyst relations efforts to establish Cloudflare as a leader in its markets

Requirements

Minimum of three years of B2B product marketing experience

Familiarity with enterprise grade infrastructure, networking or cloud-based technologies

Proficiency in writing content, white papers, case studies and eBooks

Excellent storytelling skills, to win credibility and mindshare from internal and external stakeholders

Experience building and nurturing relationships across multiple teams and stakeholders

Strategic thinking towards identifying and solving difficult problems

Work in a fast paced environment to support high velocity product and feature launches

Work autonomously, and ability to partner with key stakeholders for success

Open mindedness and objectivity, be receptive to new learnings and ways of thinking

Good time management and planning skills

Metrics focused to gauge the success and effectiveness of your work

Company info

CloudFlare, Inc.
Website : http://www.cloudflare.com

Company Profile
CloudFlare protects and accelerates any website online. Once your website is a part of the CloudFlare community, its web traffic is routed through our intelligent global network. We automatically optimize the delivery of your web pages so your visitors get the fastest page load times and best performance. We also block threats and limit abusive bots and crawlers from wasting your bandwidth and server resources. The result: CloudFlare-powered websites see a significant improvement in performance and a decrease in spam and other attacks.

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