Lead Testing amp Optimization Strategist

Profile

Lead Testing & Optimization Strategist

Date: Oct 4, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

We are seeking a Product Manager - Lead A/B Testing & Optimization for our expanding Test & Learn team, that is passionate about experimentation & data-driven decision making. This is a key role on a fast-growing digital team, responsible for thoughtfully optimizing the customer experience across web and app platforms.

At Under Armour, we are passionate about making athletes better. In order to do this, we must have a customer focused mindset. This means doing research, designing & running experiments, digging into web analytics, and infusing customer feedback & insights through experimentation and user research into the product lifecycle. This role will work closely with product, personalization, and design leaders on the Under Armour Ecommerce Experience team to improve the customer experience, drive digital growth, and deepen our understanding of customer preferences.

Essential Duties & Responsibilities

This role will be responsible for converting strategies into an executable testing roadmap that ladders up to company objectives and delivers high quality experiments end-to-end for your focus areas.

You will collaborate with internal and external partners, motivate them to achieve optimization goals & learning agendas, and build consensus through strong communication & collaboration.

You will translate specific business needs and goals from partners into effective A/B and multivariate test plans, define test criteria, strategy, methods, and metrics.

You will uphold & improve Adobe Target workflows and organization for testing at scale, and be a subject matter expert on optimization tools.

You will help to evolve the customer experience through test strategy identification, looking for key opportunities for differentiation by knowing the competition, doing research, and interpreting data.

You will take an active role in achieving the testing program goals, relative to the overall product and company strategy and remain accountable to quantifiable objectives and KPIs (like revenue per visit, conversion rate, NPS, CSAT, number of tests)

You will drive strategic thinking by translating A/B test results into recommended actions for the business.

You are a comfortable presenter, and will share regular updates & results to a variety of audiences, and are able to do so in a transparent influential manner to drive actions.

You will set clear direction for the cross-functional testing team of delivery, engineers, design, QA through requirements, Scrum ceremonies, and maintaining a groomed backlog.

Qualifications (Knowledge, Skills & Abilities)

Proficient with Adobe Target (or other A/B testing tool)

Excellent communication, presentation, and interpersonal skills

Proficient in JIRA / Confluence and Roadmunk (or other road mapping software)

Motivated self-starter with proven record of delivering against goals

Creative problem solver

Experience writing clear acceptance criteria

Ecommerce experience strongly preferred

Proficient in scrum/agile development methodologies and tools a plus

Content creation/design process familiarity a plus

Personalization experience a plus

Experience leading/working with multidisciplinary teams (engineering, design, project management, etc.)

Education And / Or Experience

Bachelor’s degree or higher

4 years product management experience, or similar experimentation program experience

Other Requirements

Location: Fully Remote

Travel: None required

Relocation

No relocation provided

#LI-REMOTE

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

Under Armour, Inc.
Website : http://www.underarmour.com