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Job Details

Strategic Market Owner Higher Education

Company name

Ithaca, NY

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Job Description:

CBORD and Horizon are the world’s leading providers of integrated technology solutions powering housing, access, foodservice, nutrition, eCommerce, and card systems for K-12 and higher education, acute care, senior living, and business campuses. Our success and growth is directly attributed to our team members. Our culture is built on integrity, respect for our people, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem solving, and learning agility drive our day-to-day actions.

We pride ourselves on being the only provider who can offer such a broad portfolio of solutions designed to improve our customers’ daily operations and help them provide their customers with greater convenience and satisfaction. Our products and services are used by more than 7,000 organizations in the U.S., Canada, South Africa, the Middle East, Australia, and New Zealand. Today, we employ over 500 professionals around the world.


The Market Owner, Higher Education is responsible for helping to develop the company’s product strategy and vision for the higher education market. Reporting directly to the Vice President, Product Strategy & Product Management, this individual will help develop a 3 year strategy for this market including identifying new market needs and translating that into commercial products. This person will therefore need to lead our market intelligence by working with market research firms to understand customer needs. The Market Owner will also be responsible for competitive research and strategic win/loss analysis.

This is a highly visible role that will impact the company’s direction and future performance. This individual will be the company’s “go to” regarding understanding the intricacies of the higher education market. Strategic vision and financial analysis will be key in building business plans and executing build, buy, partner assessments.

 You will be part of a dynamic, fun, and energetic team that will enable the company to meet its aggressive growth objectives. The Market Owner has management responsibilities. This position operates with low supervision.

  Essential Duties and Responsibilities

of the Product Owner include the following.  May be required to perform other related duties as assigned.

Develop fluid, long term (three year) roadmaps for higher education products and work closely with product owners who manage concrete, near term (six month) roadmaps

Identify unmet market needs and create business plan to develop new products

Test and validate concepts with market intelligence and research

Perform strategic competitive analysis including win/loss

Help manage overall product portfolio to allocate resources and maximize investment

Execute on buy, build, or partner assessments including potential acquisitions

Work with Marketing on positioning and market segmentation



Bachelor’s degree or equivalent work experience


5 years of experience in product management, product marketing, corporate development or similar for higher education customers

Strong verbal and presentation skills to communicate ideas and innovations

Experience with strategic and financial analysis especially for business plans

Self-starter related to tasks, requests, and documentation

Proven track record of successful product launches, closed acquisitions or similar achievements

Entrepreneurial mentality to tackle a variety of duties, challenges, and opportunities

Stable job history


Product management or other business strategy experience

Pragmatic Marketing Certification is a plus

Work Environment and Physical Demands

General office environment; no special physical demands

Up to 30% travel may be required

Company info


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