Healthline.com is the fastest-growing health information site on the planet. Every month, over 85 million people count on our talented teams to support, guide and inspire them toward the best possible health outcomes for themselves and their families. We create authoritative content thats highly relevant, approachable and actionable. And we complement that with a culture of genuine compassion. In short, were changing the consumer health information business and we need exceptional people like you to help us do it. If you share our vision for a stronger, healthier world please explore Healthline Media and lets talk.
San Francisco, CA
About the Team
Healthlines Product Marketing team is charged with bringing products and experiences to market that benefit both our audience of health seekers and our advertisers. The team looks for strategic opportunities that help drive revenue, traffic & engagement and ultimately profitability.
About The Role
Healthline is looking for an energetic product marketer to join a team of driven strategists. The Product Marketing Manager, Marketplace will play a critical role in both B2B and B2C product marketing, interfacing with product, sales, marketing and designers to bring opportunities to market. This role will be focused on Healthlines Marketplace business with a goal to provide a two-way marketplace that delivers value to both consumers and advertisers by encouraging users to take action to improve their well-being.
What are your Qualifications
5 Yrs of experience
What Youll Do and How Youll Make an Impact
Develop positioning and messaging strategies for Marketplace products for both B2B and B2C markets, using a deeply developed understanding of the Healthline audience.
Own go-to-market materials (decks, one-sheets, business rules) and ensure consistency across all
Marketplace collateral, bringing Healthlines brand and value proposition to life.
Train internal teams and manage product launch process with cross-functional partners: Pricing, Program Management, Performance Marketing and Ad Ops
Act as main liaison between product & design and sales & marketing to streamline communication about Marketplace initiatives across the organization.
Drive revenue growth through powerful sales enablement of Marketplace sellable offerings.
Bring various teams together to ensure cross-functional alignment essential for go-to-market, develop resources as needed to fill any gaps identified.
Write and optimize Marketplace copy to maximize site conversion.
Promote and evangelize Marketplace initiatives across the organization.
Additional responsibilities as self-identified or noted by the management team.
We Are Excited About You Because
Excellent written and verbal communicator: Appreciate need to work across departments and levels
Strong organizational skills: Ability to gracefully juggle multiple initiatives at once
Proven track record of developing and refining process
Ability to maintain calm under pressure
Ability to identify and adapt to trends in the marketplace.
Ability to lead cross-functionally.
Outstanding examples of marketing copy and collateral development.
Exceptional grasp of digital media landscape.
Reasons Why You Should Apply
You are a scrappy self-starter thats driven by hyper-growth and a fast-paced work environment.
You are a strategist who sees opportunities where sometimes others wouldnt.
Your presentation skills are so good that your colleagues constantly ask you for help with their slides.
You know how to position complex subject matter in a simplified way thats clear to all audiences.
You love a good work/life balance.
Why Youll Love Working at Healthline
We are the fastest growing health information site on the planet, and the 2nd largest health site in the US (per comScore)! Over 85 million people count on our talented teams to support, guide, and inspire them toward the best possible health outcomes for themselves and their families.
We are a purpose-driven organization with a vision to create a stronger, healthier world.
We work together to achieve our mission with humility and genuine respect for each member of our team.
We are smart, innovative, and inspiring changemakers.
Transparency and honesty earn us the trust of each other and our users.
We feel with our users and are committed to being their true ally in their lifelong pursuit of health and well-being.
Were all in for having fun, living well, and promoting good health. Were proving that you can work hard and be happy.
Weve got cozy canine companions in the office. Pooches make Healthline HQ fun!
A smart, experienced leadership team that wants to do it right and is open to new ideas.
We offer competitive compensation packages and comprehensive health benefits.
Does this sound like it was written for you? Excellent! Please apply and lets explore this together.
Healthline Media is committed to a policy of Equal Employment Opportunity and will not discriminate on any legally recognized basis, including but not limited to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act as amended and applicable state and local law. No person shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination on the basis of these factors. If you require an accommodation in the application process, please advise your recruiter.
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