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Job Details

Product Marketing Manager

Company name
AT&T Inc.

El Segundo, CA

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Product Marketing Manager


El Segundo


Job Description

(Product Marketing Manager – tVOD Curation and Scheduling)

We are looking for a Product Marketing Manager to join the DIRECTV Product Marketing Transactional VOD team. The Manager will be responsible for the curation and scheduling strategy for all DIRECTV Cinema EST, PPV and VOD movies. They will be the marketing liason with the Traffic and Operations teams to ensure that transactional titles are promoted upon premiere and the scheduling and surfacing of content maximizes revenue potential.

Responsibilities Include:

Communicate with content partners to develop tVOD curation marketing strategies

Create and refine tVOD (Linear PPV, VOD and EST) transactional content schedules and deploy across AT&T businesses

Work with Finance/Business Analaytics in forecasting and transactional data/analytics

Liaise with Traffic and Operations teams to deploy schedules to air and on-time

Audit content placement and troubleshoot with technical teams as neccessary

Partner with Product and Engineering teams when necessary to enhance current products essential to the health of the business

Work with Programming team to identify priority licensable content

Additional Information:


Bachelor's degree required

3 years experience in marketing and/or product management

Strong written and verbal communication skills

Strong Excel and analytical skills

A team player with the ability to work independently

Able to handle multiple projects simultaneously and prioritize with changing strategies

Strong sense of initiative and attention to detail

Ability to thrive in a fast-paced environment with aggressive revenue goals and moving deadlines

Ability to understand and engage with technical teams on complex projects

Company info

AT&T Inc.
Website :

Company Profile
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

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