Product Marketing Manager's Job Profile
A product marketing manager job profile outlines the general responsibilities and tasks of a marketing manager job. The general purpose of the product marketing manager is to establish, maintain and develop successful marketing strategies for meeting the organizational objectives. The marketing manager is also responsible for the management of marketing, promotional and advertising activities and staff of an organization. It is the duty of the marketing manager to conduct frequent market research to discern the market needs for the future and existing products. Analysis of the present market trends, customer research along with competitor information, developing and implementing the marketing projects and plans for the existing and new products are some other tasks that are performed by the marketing managers.
Also, as a product marketing manager, a person has to manage, determine the budget of marketing, deliver the marketing activity in the set budget, review, monitor and report on every marketing result and activity and develop the pricing strategy. The marketing manager also supports the channel partners with collateral, sales training or best practices.
Academic
For becoming a product marketing manager, it is essential to have a marketing or business management degree and relevant specialization through acquiring of additional professional qualifications.
Skill Sets
Excellent verbal and written communications skills along with good aptitude to plan and organize are some pre-requisites that one should possess. Along with this, various other skills that a candidate should have include team leadership, event co-ordination, innovation, judgment, adaptability, persuasiveness, problem analysis, problem solving, decision-making, collaboration and stress tolerance. A product marketing manager should also have the aptitude to make strong relationships as well as work with the executives at a senior level.
The people involved with a product marketing manager job must also have the aptitude to think holistically, strategically, and most importantly from the viewpoint of the customer.
Training and Prior Experience
Proven experience in marketing products or services and previously conducted customer research projects as well as experience with the most current software applications can prove to be helpful to get snatch a product marketing manager job. At least two years of experience in product and marketing management is also required.
Career Prospects
Marketing is the most imperative need of any company. For proper marketing, the companies solicit the services of an efficient product marketing manager. A career as a product marketing manager is very lucrative, bright and generally involves exciting and challenging new tasks and projects to accomplish.
Salary
The median salary of product marketing manager is about $75,420 to $90,638 annually. The salary can increase up to $114,789. As per the experience the product marketing manager's salary can go even further and come close to around $180,000 annually.
In the present economic crunch, a marketing job is one of the safest options to consider, since every company needs adequate exposure and marketing to reach the targeted audience. Product marketing manager jobs gives the candidates a more than fair chance to build a rewarding career. The best part about this job type is that there is never a dull moment since there constantly new challenges to overcome and new goals to accomplish.
